Association Typographique Internationale – Typography conference
READSEARCH @ AtypI 2020
READSEARCH hosted and partly performed live from V-LAB PXL, Hasselt (BE). READSEARCH, together with the Plantin Institute of Typography, showed knowledge clips and live discussions on 29 October 2020, from 13:30h-17:30h.
I made a knowledge clip of Typographic navigation in large-scale documents
Typographic navigational anchor points such as section markers, titles, and indices give direction in how narratives are built up and understood by its reader. This synergy of the complete set of the reading materials – on a (typo)graphic micro-, meso-, and macro-level – is of great importance to create an improved reading experience. Particularly in this digital era with ever-growing information flows and changes in our reading habits.
The exploratory research is further taken into depth by means of a library of typographic experiments, design preference- and search task tests to discover where and how potential parameters interact and affect each other to improve (typo)graphic navigation in contemporary non-linear magazines with large-scale documentation. This clip will emphasise the question of what the magazine of the future could be while taking into account the discrepancy in merging empirical scientific- and intuitive practice-based typographic research, its opportunities, and difficulties.
This was the total programme:
PROGRAMME
–> READSEARCH: A series of case studies into experimental typography.
Ann Bessemans
Introduction
Speakers for the educational knowledge clips
Deniz Kaya – MA student
Exploring educational picture books from the perspective of graphic and typographic design
Céline van Bakel – MA student
What role can typographic communication play (be more effective in awareness) in packaging, branding and ad campaigns as we continue to consume goods and services?
Aline de Feyter – MA student
The Encyclopedia of Number (non)sense?
LIVE MODERATION: CARL HAASE
Speakers for the research knowledge clips
Ann Bessemans
The automatisation of rhythm deduction in type
María Pérez Mena
Visual prosody to improve comprehension in Deaf and Hard-of-Hearing adults
LIVE MODERATION: CARL HAASE
Kevin Bormans
Flandrien – Experiments in phonetic type design
Walda Verbaenen
A visual identity of a language according to its phonology
LIVE MODERATION: CARL HAASE
Milda Kuraitytė
The importance of Temporal Typography
Lieven Van Speybroeck
Textecutions – living archives that combine aspects of orality, script, print and digitality
Janneke Janssen
Typographic navigation in large-scale documents
LIVE MODERATION: CARL HAASE
–> PLANTIN TRACKPLANTIN INSTITUTE OF TYPOGRAPHY
An insight into the educational typographic approach ‘Typography and Design’ of the Plantin Institute of Typography Antwerp.
Thomas Crombez
Introduction
Vladimir Ivaneanu
History of the Image
John A. Lane
History of printing types
Goran Proot
Paratext as the secret path for romanisation of vernacular books in the Southern Netherlands
Brody Neuenschwander
Hybrid script
Ann Bessemans
Legibility/Readability & Visibility
Chris Vermaas
‘The Typographic Book Cover’ and ‘Typographic Poster’
Petra Sell
Typography in app and web design systems
Heidi Waem
Font licensing agreements
ONLINE MODERATION: THOMAS CROMBEZ